The future of retail is online β and in Kenya, e-commerce is no longer an option but a necessity. From electronics to fashion, groceries to digital downloads, consumers expect to browse, select, and pay for products online with ease.
At Zama Web Experts, we specialize in professional, scalable, and mobile-optimized e-commerce website development that turns your business into an online selling machine. Whether youβre starting small or launching a large catalog of products, weβre the team to trust.
π Contact Us: +254 748 106177
π Website: www.zama.co.ke
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Toggleπ‘ What Is E-commerce Website Development?E-commerce Website Development
E-commerce website development is the process of building a digital storefront where customers can browse products, add them to a cart, and complete transactions securely. It includes the setup of:
Product listings with images and descriptions
Shopping cart and checkout process
Payment gateway integration
Customer login and order tracking
Inventory and stock management
Mobile responsiveness and SEO
Analytics and marketing integrations
At Zama Web Experts, we donβt just install templates β we design custom e-commerce platforms tailored to your business, audience, and growth goals.
π Why You Need an E-commerce Website : E-commerce Website Development
Hereβs why every product-based business in Kenya should invest in professional e-commerce website development:
β 1. Expand Your Reach
With an online store, your business is open 24/7 and accessible across the country β or even globally. Youβre no longer limited to your physical location.
β 2. Sell While You Sleep
E-commerce automation means orders can be placed, processed, and confirmed without you lifting a finger β even at midnight.
β 3. Offer a Better Customer Experience
From mobile-friendly browsing to digital receipts, e-commerce provides a modern, professional experience that todayβs consumers expect.
β 4. Integrate M-Pesa & Local Payments
We integrate payment solutions like M-Pesa STK Push, Paybill, Card Payments, and Bank Transfers β so your customers can pay how they prefer.
β 5. Collect Data and Improve
Track top-selling products, abandoned carts, sales trends, and customer behavior β all using your storeβs built-in analytics and Google integrations.
π οΈ Zamaβs Custom E-commerce Development Services : E-commerce Website Development
At Zama Web Experts, we donβt believe in one-size-fits-all solutions. We tailor every e-commerce project based on:
Your industry
Number of products
Shipping methods
Payment needs
Customer base
Marketing goals
πΌ Our Services Include:
Custom E-commerce Website Design
WooCommerce Setup & Customization
Shopify Store Setup & Theme Edits
Product Listing and Bulk Upload
M-Pesa & Card Payment Integration
User Dashboard & Admin Panel Development
SEO Optimization & Speed Enhancement
Training for Product Management
Social Media Pixel & Google Analytics Integration
Ongoing Support & Maintenance
Whether you’re selling shoes, books, electronics, health products, farm produce, or handmade crafts β we can build your store to match your inventory and workflow.
ποΈ WooCommerce, Shopify, or Custom Code β Which E-commerce Platform Is Best? E-commerce Website Development
Choosing the right platform is critical for your storeβs performance, management, and growth. At Zama Web Experts, we recommend a platform based on your business size, technical skill, and scalability goals.
π§© 1. WooCommerce (WordPress)
WooCommerce is one of the most popular open-source e-commerce platforms and runs on WordPress. It’s ideal for Kenyan SMEs and startups.
Best for: Shops with 1β500 products, flexible payment needs, content marketing.
Pros:
100% customizable
Works with M-Pesa (Daraja API)
No monthly fees (self-hosted)
Great SEO & blogging features
Large plugin marketplace
Cons:
Needs technical support for setup and scaling
Can be slower on weak hosting
π 2. Shopify
Shopify is a cloud-based platform known for its user-friendly interface and built-in features.
Best for: First-time e-commerce owners or dropshipping stores.
Pros:
Fast to set up
Secure hosting included
24/7 Shopify support
App store for plugins
Cons:
Monthly fees + transaction charges
Limited control over backend
Less flexible for custom designs
π§ 3. Custom PHP/Laravel E-commerce Systems
For businesses with unique requirements, custom-built stores give you total control.
Best for: Complex catalogs, enterprise platforms, marketplaces, or app integration.
Pros:
Full control over features and integrations
No unnecessary code = fast speeds
Tailored dashboards and user workflows
Cons:
Requires more development time
Slightly higher investment
π Key Features of a Successful E-commerce Website : E-commerce Website Development
At Zama Web Experts, every store we build includes key features for conversion, user experience, and business automation.
Core Features We Build:
Feature | Function |
---|---|
πΌοΈ Product Catalog | Add unlimited products with images, prices, sizes, colors |
π Shopping Cart | Smooth cart and checkout experience |
π³ Payment Integration | M-Pesa, PayPal, Card (Flutterwave, Pesapal, etc.) |
π¦ Order Management | Track orders, update status, send emails |
π Analytics & Reports | Monitor sales, customers, traffic, top products |
π₯ User Accounts | Customer logins, purchase history, reorders |
π¬ Email & SMS Notifications | Confirmations, invoices, delivery alerts |
π Product Filters | Category, price, popularity, reviews |
π Coupons & Discounts | Run sales, offer vouchers, loyalty points |
π² Mobile Responsiveness | Designed for phones and tablets |
π SEO Optimization | Title tags, meta descriptions, sitemaps, and alt text |
π§Ύ Invoicing | Auto-generate downloadable PDF receipts |
π οΈ Admin Dashboard | Manage products, users, orders with ease |
π³ Payment Integration: M-Pesa, Cards & More : E-commerce Website Development
One of the top features of any Kenyan e-commerce site is payment convenience. We integrate local and global payment methods to suit your audience.
π° Payment Gateways We Support:
M-Pesa STK Push (via Daraja or IPN)
M-Pesa Paybill or Buy Goods options
Pesapal (for cards, mobile money, bank)
Flutterwave (international payments)
PayPal, Visa, MasterCard, Stripe
β Benefits:
Instant confirmations
Secure transactions
Reduce failed checkouts
Track payments and send receipts
π E-commerce SEO Best Practices β Get Found on Google
A beautiful online shop is useless if no one finds it. Thatβs why we build SEO into every e-commerce website we create.
Hereβs what we do to help you rank on Google:
On-Page SEO:
Unique page titles & meta descriptions
SEO-friendly product URLs (e.g.
/products/leather-shoes
)Proper H1-H3 heading tags
Keyword-rich content for product descriptions
Technical SEO:
Fast loading speeds
Mobile-friendliness
XML sitemap for indexing
Schema markup for products (ratings, price, stock)